by Katherine | Jun 18, 2012 | Blog, Marketing
Your Ability to Attract, Motivate and Retain Employees is crucial to your success and brand development: Success Tips that require strategy: How do you plan to attract new employees? How will you keep employees long term? Examples: incentives, recognition, promotion...
by Katherine | May 29, 2012 | Blog, News, Speaker
Knowing your industry: Industry Health and Trends Please answer the following questions: Is your industry segment growing or declining? _______________________ _____________________________________________________________ Is the current economy growing or...
by Katherine | May 16, 2012 | Blog, News, Speaker
Follow up Plan of Action using Smart Goal: (Specific, Measurable, Achievable, Realistic and Timely) Consider how you will follow up with customers without burdening them with too many messages. How do you plan to find out how customers like to communicate? E-Mail...
by katherine | May 10, 2012 | Blog
Needs assessment for your target market: The assessment for your target market is only complete when you secure the real problem of the customer/client. The need/real problem is found through appreciative inquiry. No matter how you collect this information, the key...
by katherine | May 9, 2012 | Blog, Speaker
Value Proposition “understanding your target market” Building a brand means stating your promise to your customers/clients. To build your brand you must know your value proposition. The following exercises will help you know your value to your market and why your...