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The best way to introduce yourself!

Introducing Yourself Professionally  How you introduce yourself (in a professional situation ) helps you communicate your brand and it helps people engage with you. If you are asked to introduce yourself in front of others or in a one-on-one conversation remember the 3 P’s.  So pretend you are at an event and someone says: “So tell us about yourself?”  Purpose: What you do, tit ...

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Your company culture- 3 reasons your team wants to change it!

The truth is in the feedback (These stories were gathered through research and show the reality of how organizations try to create company culture but fail) Our company has yoga, foosball and we did an escape room but I do not see how we have changed. Our boss believes we now have a great company culture. The reality is that the way people treat each other and talk to each other is not teamwork.  My em ...

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What is your campaign? 3 ways you hurt your brand, team and revenue.

  Product Pusher:              Example: A decorator who wants to sell inventory pushes product but the customer wants a design plan. The customer wanted to be listened to and needed help to make his vision (campaign) come true. By buying product after product the customer has a home full of mismatched furniture with no real feel for design. ...

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What would you do if you were treated poorly at a store or restaurant?

Sadly, it happens all the time and it recently happened to me. Without sharing the name of the store, I can tell you that the comment made to me is a bias based on my appearance.  Truly, sometimes it happens because the person is unaware that it is wrong to say and sometimes it is said with ill intent. (Hurting people, Hurt people) It has happened before and I used to get upset but now I provide a solu ...

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Do you use your Turn Signal? What are you really communicating? 2 quick tips to help you get what you want!

D2 Count how many times in one day you see people not using their turn signal.  These drivers are not communicating what they plan to do.  Guess how many accidents they cause, it will be revealed at the end of this article.   Now ask yourself what am I communicating?   Sadly, we cannot observe our actions as quickly as others do.   The story of a professiona ...

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Who is your most admired leader?

Leaders who build something from nothing mirror Marshall after the tragedy that took 75 Marshall Fans, Coaches and Players.  The key to rebuilding their program is shown in my most admired leader Lynn Mizanin, Regional Director Valley College.  I have seen her use these strategies as she builds the Valley College Cleveland Campus. I gave her the movie Marshall (which she had never seen) so she can see in ac ...

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What is your customers real problem and how is your virtual sales force helping you solve it?

Needs assessment for your target market: The assessment for your target market is only complete when you secure the real problem of the customer/client.  The need/real problem is found through appreciative inquiry.  No matter how you collect this information, the key is how you ask the question. Example:  “If our product could meet your needs, what would that look like?” “If our product was successful in on ...

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Do you really understand your value and how it impacts your target market?

Value Proposition “understanding your target market” Building a brand means stating your promise to your customers/clients. To build your brand you must know your value proposition. The following exercises will help you know your value to your market and why your products/services are needed. A brand is a promise and it is a trust between you and your customers/clients. Know your business, believe in your b ...

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Is your personal brand hurting your sales?

Your brand begins with you! You project and reflect your brand and the brand of the company you work for by the words you choose, your body language and how you react or respond to any situation. The people who you surround yourself with also reflect your brand. Even the ringtone you choose for your phone reflects your brand. Don’t believe me? During a marketing audit for a large dealership I witnessed the ...

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Change your marketing mindset to marketing based on success principles

Principles of a Successful Business “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed” -Booker T. Washington The following statements/ principles will guide you as you motivational market: • The greatest leaders shared with me, as I began my business, that I could make more money if I was dishonest, but if I ...

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