Take-aways you can implement today: · Profile your top customer and check if you are marketing where they live, work and play. · Offer an audit/assessment to customers.  You get feedback and customers input their e-mail address. · Lay out all marketing materials and have your best customers give feedback!  (Ask your top customers to join your : Marketing Advisory Board) · Set Google alerts on your target ma ...

By Katherine Miracle (written for CBC magazine) Your relationship with your target market must be built on your customers/clients feeling significant and valued.  What is your plan to make customers feel valued and significant in your business? Example: From the time you meet them, through the entire transaction, what actions and behaviors would your target market see and feel, from you and all the people, ...

Internal marketing engages employees and breaks the traditional marketing created by an agency or one marketing professional.  Internal marketing engages the work of an agency, combined with employee engagement, to create all marketing as a team!   The engagement requires input and secure buy in, so all employees and stakeholders are motivated to increase revenue by buzzing (voicing their belief in the comp ...

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Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off. Franklin D. Roosevelt In marketing your competition can be your greatest resource. The strongest leaders know their competition, do you?  See if you can answer my questions below: Know the Competition List names of competitors and th ...

Your Ability to Attract, Motivate and Retain Employees is crucial to your success and brand development: Success Tips that require strategy: How do you plan to attract new employees? How will you keep employees long term?  Examples: incentives, recognition, promotion What is your plan to motivate employees? More than a job description: Set Objectives for employees: Metrics  (How will employees be evaluated? ...

Knowing your industry: Industry Health and Trends Please answer the following questions: Is your industry segment growing or declining? _______________________ _____________________________________________________________ Is the current economy growing or declining?________________________ _____________________________________________________________ What factors affect your business?_______________________ ...

Follow up Plan of Action using Smart Goal: (Specific, Measurable, Achievable, Realistic and Timely) Consider how you will follow up with customers without burdening them with too many messages. How do you plan to find out how customers like to communicate? E-Mail Phone Text Social Media High Touch meeting or seminar Free gift Hand written letters Example: Smart Goal- I will send a hand written thank you not ...

Needs assessment for your target market: The assessment for your target market is only complete when you secure the real problem of the customer/client.  The need/real problem is found through appreciative inquiry.  No matter how you collect this information, the key is how you ask the question. Example:  “If our product could meet your needs, what would that look like?” “If our product was successful in on ...

Value Proposition “understanding your target market” Building a brand means stating your promise to your customers/clients. To build your brand you must know your value proposition. The following exercises will help you know your value to your market and why your products/services are needed. A brand is a promise and it is a trust between you and your customers/clients. Know your business, believe in your b ...