You Are Here: Home » Blog (Page 3)

Does this sound like your workplace?

  Everyone is sooooo busy!  You hear this all the time, and it is frustrating when a new project or an idea is given but all you hear is, “We are too busy.” As time passes, you see that the same people who complain and tell you how busy they are are actually killing the brand and the team. So you ask yourself, “How do they keep their job?” Great question! If you have been in this situation, you will se ...

Read more

How you introduce yourself in a professional situation helps you communicate your brand and helps people engage with you

If you are asked to introduce yourself in front of others or in a one-on-one conversation, remember the three P’s. For example, let’s pretend you are at an event and someone asks, “So, tell us about yourself?” Purpose — What you do, your title or what jobs you are seeking Passion — What you love about that work Proof — A quick story that proves you are good at what you do (builds credibility) Example: “I am ...

Read more

How to fix a dysfunctional team and elevate your company brand

  Why do  team members cause you problems and kill your company brand? The answers are found in this simple story:   In high school I attended a leadership retreat that changed my life. But when I returned from the retreat I was forced to use what I learned. I was asked to babysit for a family that could not keep a babysitter but they paid very well and I needed money for college so I figured I wo ...

Read more

Three Tips to Create a Strategic Personal Brand

In our society the endless pushes and self-promotion can kill brands. So we need to create a strategic personal brand. The truth is a brand is a trust and a promise. What you say, post, tweet, and take action on determines your message to the world. There are three ways to ensure you create a strategic personal brand. These steps will be your guide to attracting the customers/clients you want, the relations ...

Read more

5 ways your team is killing your brand & how to solve it!

5 ways your team is killing your brand & how to solve it! The same people who think they are protecting the brand are killing it! Let’s learn from some examples: Your team refreshes the brand without stakeholder input: Learn from Coca Cola when customers were outraged by a brand/product change. Closer to home, a local university whose has changed leadership, in part because of a new brand campaign. In l ...

Read more

Creating a Company Culture….worthy of marketing!

  Did I really just write that! I am a marketer and sadly in our industry we are expected to market and make money off any product. Yes, my name is Miracle but my fellow marketers and I agree that to make Miracles Happen we need to step in when a corporate culture kills the brand of the company. As marketers we must take on the role of problem solver to fix the brand. You will see many CMO’s engage wit ...

Read more

3 tips to rock your marketing in 2016

Rock your Marketing in 2016 ONE VOICE - ONE VISION - ONE TEAM   ONE VOICE:   Optics help your company to see what our potential customers view about you. An on line search by a potential customer or influencer would include the word review. Although it is true that a potential customer who learned about your brand may never do a review search but what if they do?    What will they find?   Please r ...

Read more

The truth and lies of your personal brand!

The truth and lies of your personal brand!   “ It isn’t what we say or think that defines us, but what we do.”                               Jane Austen                              Sense and Sensibility     Well friends, Jane Austen had it right before the personal branding revolution was invented. The truth behind your brand is the actions you take.   Our society focuses on the external and we need t ...

Read more

What message are you really sending? Stop Marketing…Start Asking “Your secret system to helping your customers/clients fall in love with your product/service.” Stop Marketing….Start Asking! Your clients/customers are being hit with so many messages from your competition that they are wondering which choice is best for them.  Your clients/customers will only become a raving fan of your product or service, if ...

Read more

Do Not Kill Your Brand with Your 2015 Training Program

If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand. Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surveys show employees admit they look at their Facebook page during t ...

Read more

© 2013 Katherine Miracle All rights reserved

Scroll to top