Is your personal brand hurting your sales?
Your brand begins with you! You project and reflect your brand and the brand of the company you work for by the words you choose, your body language and how you react or respond to any situation. The people who you surround yourself with also reflect your brand. Even the ringtone you choose for your phone reflects your brand. Don’t believe me?
During a marketing audit for a large dealership I witnessed the unthinkable. The customer was signing papers to buy a car and the salesperson’s phone went off blaring the song “The _ itch is back” (just so you know I try not to swear so the word rhymes with witch but starts with a B) As the ringtone got louder, the salesperson said; “Oh, that’s my wife” The customer, a male, was not amused and walked over to the manager and stated; “I want another salesperson!!” Shocking, but learn from this lesson. Does your ringtone reflect your brand or does it amuse you? You may be thinking some customers would love that story and support the salesperson but that’s not the point. The point is a salesperson that did all the work will not get a sale. Remember the dealer still got sale and the customer still got that car. How is what you project in words, writing or actions hurting your sales? Could it be a Facebook status that was taken the wrong way? Could it be a situation that you reacted rather than responded? This week ask 3 people to tell you your greatest strength and your greatest weakness. You will learn of much and get a better idea of what your project to the world.