You Are Here: Home » Brands

How your team’s behavior kills your brand and revenue

Relationships and team member's behavior is built on the following, so how would your team members answer these questions: Value (do you make the people you work with feel valued?)  Example: A physician who never makes eye contact and is so busy they do not show they value their patient. The truth is they may be the best physician, but when patients do not feel valued they can leave and tell others who will ...

Read more

Do you want to know why your customer/client went to your competitor?

Do you want to know: The real reason an employee put your company at risk... The real reason employees leave your team... Unconscious Bias Since 2006, Miracle Resources has delivered keynotes, training, and workshops on this hot topic. Our training educates your team on what is unconscious bias and how you can stop bias from putting your brand, team, and revenue at risk. Learning Objectives:  Understanding ...

Read more

Who are the Push and Pull that guide you and coach you?

Who are the Push and Pull that guide you and coach you?   We all need someone who is the push to get you moving and to look at your faults and establish accountability.   We all need someone who is the pull; they pull you in and slow things down so you can be strategic yet they provide peace in the tough stuff of life.   Without these people your business, brand, team and revenue are at risk. ...

Read more

5 ways your team is killing your brand & how to solve it!

5 ways your team is killing your brand & how to solve it! The same people who think they are protecting the brand are killing it! Let’s learn from some examples: Your team refreshes the brand without stakeholder input: Learn from Coca Cola when customers were outraged by a brand/product change. Closer to home, a local university whose has changed leadership, in part because of a new brand campaign. In l ...

Read more

Creating a Company Culture….worthy of marketing!

  Did I really just write that! I am a marketer and sadly in our industry we are expected to market and make money off any product. Yes, my name is Miracle but my fellow marketers and I agree that to make Miracles Happen we need to step in when a corporate culture kills the brand of the company. As marketers we must take on the role of problem solver to fix the brand. You will see many CMO’s engage wit ...

Read more

3 tips to rock your marketing in 2016

Rock your Marketing in 2016 ONE VOICE - ONE VISION - ONE TEAM   ONE VOICE:   Optics help your company to see what our potential customers view about you. An on line search by a potential customer or influencer would include the word review. Although it is true that a potential customer who learned about your brand may never do a review search but what if they do?    What will they find?   Please r ...

Read more

The truth and lies of your personal brand!

The truth and lies of your personal brand!   “ It isn’t what we say or think that defines us, but what we do.”                               Jane Austen                              Sense and Sensibility     Well friends, Jane Austen had it right before the personal branding revolution was invented. The truth behind your brand is the actions you take.   Our society focuses on the external and we need t ...

Read more

What message are you really sending? Stop Marketing…Start Asking “Your secret system to helping your customers/clients fall in love with your product/service.” Stop Marketing….Start Asking! Your clients/customers are being hit with so many messages from your competition that they are wondering which choice is best for them.  Your clients/customers will only become a raving fan of your product or service, if ...

Read more

Are you the brand killer in your company?

A brand equals respect. Do you respect your company’s brand? Do you make decisions based on what is best for your company?    Successful businesses are strategic in protecting their brand through advertising.  The rush and pressure, have made many new business owners and new employees, buy the wrong placement and the wrong type of media, in an effort to save money. The best advertising tells a story and is ...

Read more

© 2013 Katherine Miracle All rights reserved

Scroll to top