You Are Here: Home » Posts tagged "Marketing"

The Power of Brand Ambassadors & Gifts to Increase Awareness and Revenue

The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand.  The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equity. The key to a strong mascot, spokesperson or brand ambassador is that fans of your brand must be able to engage, be entertained and be ope ...

Read more

Breaking People or Building a Brand ✅

Breaking People or Building a Brand? ✅ Imagine being with a group of people who cut you off when you speak, question every idea you share, praise the favorite one while judging your every action?    Everyday lawsuits are filed, workplace violence happens and productivity decreases because of these behaviors. In 2003, I created a marketing, public relations firm to build brands.  We created exceptional exter ...

Read more

Respect Your Brand

Igniting your brand means respecting yourself and having no excuses about what you need to do to find your definition of success. Know the difference between a staged brand and a sealed brand. A staged brand is a person who baits people to ask questions about them and will often post information that makes them appear narcissistic and exhibit traits of Machiavelli syndrome. The sad news is that this person ...

Read more

Cost is Key🔑, Right?

Cost is Key, Right? When it comes to making choices on how to spend your company dollars, the first thing we ask is, “What does it cost?” So, let me ask you, every time you find your team or your company challenged with disagreements, grievances, disruptions, and broken down communication, what is that costing you? To figure it out, take the number of problems, grievances or disruptions you experience in a ...

Read more

Your Online Brand May be Telling (In a Bad Way)

Are your prospects confused about your brand? If so, please use the following tips to protect it: Use reverse look-up. As you brand yourself, you need to know who else shares your image. Copy a picture of yourself and paste in the Google search bar. Click on images. Wow, check out the results. Does anyone look like you? Set Google alerts on your name (see who shares your name) and all interests you have. Yo ...

Read more

Three Tips to Create a Strategic Personal Brand

In our society the endless pushes and self-promotion can kill brands. So we need to create a strategic personal brand. The truth is a brand is a trust and a promise. What you say, post, tweet, and take action on determines your message to the world. There are three ways to ensure you create a strategic personal brand. These steps will be your guide to attracting the customers/clients you want, the relations ...

Read more

3 tips to rock your marketing in 2016

Rock your Marketing in 2016 ONE VOICE - ONE VISION - ONE TEAM   ONE VOICE:   Optics help your company to see what our potential customers view about you. An on line search by a potential customer or influencer would include the word review. Although it is true that a potential customer who learned about your brand may never do a review search but what if they do?    What will they find?   Please r ...

Read more

The truth and lies of your personal brand!

The truth and lies of your personal brand!   “ It isn’t what we say or think that defines us, but what we do.”                               Jane Austen                              Sense and Sensibility     Well friends, Jane Austen had it right before the personal branding revolution was invented. The truth behind your brand is the actions you take.   Our society focuses on the external and we need t ...

Read more

What message are you really sending? Stop Marketing…Start Asking “Your secret system to helping your customers/clients fall in love with your product/service.” Stop Marketing….Start Asking! Your clients/customers are being hit with so many messages from your competition that they are wondering which choice is best for them.  Your clients/customers will only become a raving fan of your product or service, if ...

Read more

Don’t kill your brand with your 2015 training program

Do not kill your brand with your 2015 training program     If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand.   Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surv ...

Read more

© 2013 Katherine Miracle All rights reserved

Scroll to top