You Are Here: Home » Blog » What is your campaign? 3 ways you hurt your brand, team and revenue.

What is your campaign? 3 ways you hurt your brand, team and revenue.

 

Product Pusher: 

            Example: A decorator who wants to sell inventory pushes product but the customer wants a design plan. The customer wanted to be listened to and needed help to make his vision (campaign) come true. By buying product after product the customer has a home full of mismatched furniture with no real feel for design.  

            The core of the real problem, the decorator is try to push inventory to make back the money they spent on the inventory. This creates the one and done story. The decorator will sell one piece but miss all other purchases.  

            Are you pushing a product?  Do you have a step-by-step process that creates a plan to help your clients? 

             I love creating campaigns that showcase the process of how the customer is given an experience not just a product.  

No Research: 

            A Salesperson has no clue what the competition is doing regarding prices or product performance. The company will not grow without continued purchases from customers.  The first opportunity with a customer must bring future opportunities. 

            I love researching the competition when I do a business plan and that includes a sales plan of action.  

Working without a campaign

            A campaign shares a goal that customers, clients and fans want to be a part of.  Some brands create a campaign to help a charity or community project. If your brand is not impacting change, then you are just selling products.  Some products are the change, but without sharing the vision of how the product helps people or protects them, there is no excitement and engagement.  

            I have learned how to build a tribe from the customer base by working with well know brands and start-ups. This is powerful and will help you build your brand, team and revenue.  

            I love creating campaigns! Our team has built campaigns and brands for over 100 companies. We increased their revenue but never expected to have so much fun changing the culture of those companies. 

A campaign is a movement and can become a revolution! 

 Never work with out a campaign!

Need a speaker, trainer or keynote?  Miracle Resources has trainers who cover every state so we can find the perfect person for your event.  

Contact km@miracleresources.com. 

Award winning speaker & marketer, Katherine Miracle, has traveled the country speaking and training over 100,000 professionals.  She is the CEO and the founder of 

Miracle Resources home to three brands: 

MR

 Marketing and Public Relations Firm 

 Katherine and her team have created over 100 campaigns that have increased revenue. Miracle Resources has secured over 4 million in publicity for our clients.   Miracle Resources has helped fortune 500 companies, start up’s, colleges and hospitals. Katherine & Miracle Resources are winners of the Distinguished Marketing Sales Awards from both the Cleveland & Akron organizations.

Miracle Resources is nationally recognized for their program that increases revenue and awareness, the program is called:

Brand  + Team = Revenue

This national training program uses certified trainers that cover every state to serve every team in America and has trained over 100,000 professionals. The training is designed to build and equip inquisitive people. 

Communication Concierge 

Katherine has given over 1,000 speeches including Keynotes and Commencement speeches, Her life’s work is to help people and teams use communication and branding to build strong teams that increase revenue. She coaches people to find their voice and organize a powerful presentation. Katherine has helped CEO’s, celebrities, people with severe anxiety and speech impediments. Katherine provides a confidential setting and is a member of the communication faculty at The University of Akron and Kent State University. Katherine is a professional speaker who speaks nationally doing keynotes, trainings and commencement speeches. She was voted Best Speaker/ Facilitator for CBC Magazine. Katherine also has served as a spokeswoman for several brands. 

            As a college instructor at The University of Akron & Kent State University Katherine helps students build their brand through communication and she can often be found traveling to college campuses speaking on “Results, Relationships & Respect” This workshop for college students focuses on Katherine’s book “Discovering Your Dawn” which is based on a real story of tragedy that turned to a tribute and helps people overcome the obstacles they face and unlock their potential.  

For your free needs assessment to determine your teams training needs email Katherine miracle at km@miracleresources.com

Katherine is a strategic personal branding expert and the author of “Your Strategic Personal Brand” Please connect with her via emailor Twitter.

© 2013 Katherine Miracle All rights reserved

Scroll to top