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Katherine Miracle CV

Owner & Founder, Miracle Resources, LLC  Phone 330-777-2003 ext. 100 294 E.Exchange Street  Akron, Ohio 44304 E-mail: km@miracleresources.com www.miracleresources.com    SUMMARY  Educator, development, advertising, sales and marketing professional with senior level experience and successful record of advancement results Background includes the following professional initiatives:  Fundraising/ Sales ...

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Three Quick Marketing Tips Going into the New Year

Here are three quick tips to increase revenue and market your brand: Tip 1 — In 2017 create a brand event (brand stamp). A brand stamp is an event that invites your clients and showcases what you do. An event showcasing your product with a component to help a charity can engage new target markets. Your content marketing and social media can create attention for the event. This is your opportunity to engage ...

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How to fix a dysfunctional team and elevate your company brand

  Why do  team members cause you problems and kill your company brand? The answers are found in this simple story:   In high school I attended a leadership retreat that changed my life. But when I returned from the retreat I was forced to use what I learned. I was asked to babysit for a family that could not keep a babysitter but they paid very well and I needed money for college so I figured I wo ...

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5 ways your team is killing your brand & how to solve it!

5 ways your team is killing your brand & how to solve it! The same people who think they are protecting the brand are killing it! Let’s learn from some examples: Your team refreshes the brand without stakeholder input: Learn from Coca Cola when customers were outraged by a brand/product change. Closer to home, a local university whose has changed leadership, in part because of a new brand campaign. In l ...

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Why your customer stopped loving your brand!

Why your customer stopped loving your brand   The truth about love is… it takes work! So let me ask you a tough question. Why do your customers say no to your brand? Not sure? Well sadly most brands are created to solve a problem but lose their way when they stop working and here are the ways they stop working:   Your customers do not feel significant to your brand. Example: A customer has purchas ...

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The truth and lies of your personal brand!

The truth and lies of your personal brand!   “ It isn’t what we say or think that defines us, but what we do.”                               Jane Austen                              Sense and Sensibility     Well friends, Jane Austen had it right before the personal branding revolution was invented. The truth behind your brand is the actions you take.   Our society focuses on the external and we need t ...

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What message are you really sending? Stop Marketing…Start Asking “Your secret system to helping your customers/clients fall in love with your product/service.” Stop Marketing….Start Asking! Your clients/customers are being hit with so many messages from your competition that they are wondering which choice is best for them.  Your clients/customers will only become a raving fan of your product or service, if ...

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Is your Brand strong enough to protect you?

    Crayola, Sony and yes even your relatives have been through it:  A hacker has sent the famous e-mail, "I have been robbed can you send money?" Yes, it happens but what you learn from it tells you a lot about your brand.   When Crayola was hacked and nasty posts were on their Facebook page, news stations reported that they were sure it was a hack. The brand was so strong that no one even consid ...

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Don’t kill your brand with your 2015 training program

Do not kill your brand with your 2015 training program     If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand.   Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surv ...

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Do you believe the American Culture is respectful?

Changing a Culture Imagine America as a land full of people who were truly themselves. Not trying to impress others but just respecting each other. If we stop judging and started respecting each other everyone would feel accepted. We judge brands and people. What we need to accept differences and value humans. Our Americas’ Respect Revolution team spoke at a school and met a sweet girl who shared this story ...

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