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What is your customers real problem and how is your virtual sales force helping you solve it?

Needs assessment for your target market: The assessment for your target market is only complete when you secure the real problem of the customer/client.  The need/real problem is found through appreciative inquiry.  No matter how you collect this information, the key is how you ask the question. Example:  “If our product could meet your needs, what would that look like?” “If our product was successful in on ...

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Do you really understand your value and how it impacts your target market?

Value Proposition “understanding your target market” Building a brand means stating your promise to your customers/clients. To build your brand you must know your value proposition. The following exercises will help you know your value to your market and why your products/services are needed. A brand is a promise and it is a trust between you and your customers/clients. Know your business, believe in your b ...

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Is your personal brand hurting your sales?

Your brand begins with you! You project and reflect your brand and the brand of the company you work for by the words you choose, your body language and how you react or respond to any situation. The people who you surround yourself with also reflect your brand. Even the ringtone you choose for your phone reflects your brand. Don’t believe me? During a marketing audit for a large dealership I witnessed the ...

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Change your marketing mindset to marketing based on success principles

Principles of a Successful Business “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed” -Booker T. Washington The following statements/ principles will guide you as you motivational market: • The greatest leaders shared with me, as I began my business, that I could make more money if I was dishonest, but if I ...

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Miracle Work Place Boot Camp

Having trouble seeing the return on investment from your employees? Tired of the same old - team building seminar? This workshop will deliver tools to help employees and management: Use the right questions to improve work place effectiveness Understand their strengths and weaknesses Connect with their passions to help themselves and their employers Relate to and engage with co-workers Create and leverage ge ...

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