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The Power of Brand Ambassadors & Gifts to Increase Awareness and Revenue

The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand.  The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equity. The key to a strong mascot, spokesperson or brand ambassador is that fans of your brand must be able to engage, be entertained and be ope ...

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Respect Your Brand

Igniting your brand means respecting yourself and having no excuses about what you need to do to find your definition of success. Know the difference between a staged brand and a sealed brand. A staged brand is a person who baits people to ask questions about them and will often post information that makes them appear narcissistic and exhibit traits of Machiavelli syndrome. The sad news is that this person ...

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How you introduce yourself in a professional situation helps you communicate your brand and helps people engage with you

If you are asked to introduce yourself in front of others or in a one-on-one conversation, remember the three P’s. For example, let’s pretend you are at an event and someone asks, “So, tell us about yourself?” Purpose — What you do, your title or what jobs you are seeking Passion — What you love about that work Proof — A quick story that proves you are good at what you do (builds credibility) Example: “I am ...

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How to fix a dysfunctional team and elevate your company brand

  Why do  team members cause you problems and kill your company brand? The answers are found in this simple story:   In high school I attended a leadership retreat that changed my life. But when I returned from the retreat I was forced to use what I learned. I was asked to babysit for a family that could not keep a babysitter but they paid very well and I needed money for college so I figured I wo ...

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Three Tips to Create a Strategic Personal Brand

In our society the endless pushes and self-promotion can kill brands. So we need to create a strategic personal brand. The truth is a brand is a trust and a promise. What you say, post, tweet, and take action on determines your message to the world. There are three ways to ensure you create a strategic personal brand. These steps will be your guide to attracting the customers/clients you want, the relations ...

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3 tips to rock your marketing in 2016

Rock your Marketing in 2016 ONE VOICE - ONE VISION - ONE TEAM   ONE VOICE:   Optics help your company to see what our potential customers view about you. An on line search by a potential customer or influencer would include the word review. Although it is true that a potential customer who learned about your brand may never do a review search but what if they do?    What will they find?   Please r ...

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Is What You Believe… Killing Your Personal Brand?

I am not a pastor or a counselor, but my struggle is with what people believe!   We all have a personal brand and at work we know our company and products have a brand so what is the problem? Brands are built on beliefs about what they can do for the consumer. Personal Branding is far more difficult and what you believe about yourself impacts what you project to the world. As a marketer I work with corporat ...

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Events

Seminar Schedule 2013 Seminars offered include: $30/session or $120 series. For Registration please call: 330.721.2210 All seminars begin at 6:00pm and end at 7:30pm The Bailey Building 14725 Detroit Avenue Suite 108 Lakewood, OH 44107 May 15th Stop Marketing,Start Motivational Marketing (this system teaches you how to make your clients/ customers love your product/ service) June 19th Secrets to a successfu ...

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Are you the brand killer in your company?

A brand equals respect. Do you respect your company’s brand? Do you make decisions based on what is best for your company?    Successful businesses are strategic in protecting their brand through advertising.  The rush and pressure, have made many new business owners and new employees, buy the wrong placement and the wrong type of media, in an effort to save money. The best advertising tells a story and is ...

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