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Don’t kill your brand with your 2015 training program

Do not kill your brand with your 2015 training program     If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand.   Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surv ...

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Do you really understand your value and how it impacts your target market?

Value Proposition “understanding your target market” Building a brand means stating your promise to your customers/clients. To build your brand you must know your value proposition. The following exercises will help you know your value to your market and why your products/services are needed. A brand is a promise and it is a trust between you and your customers/clients. Know your business, believe in your b ...

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