Your Ability to Attract, Motivate and Retain Employees is crucial to your success and brand development:

Success Tips that require strategy:

  • How do you plan to attract new employees?
  • How will you keep employees long term?  Examples: incentives, recognition, promotion
  • What is your plan to motivate employees?
  • More than a job description: Set Objectives for employees:
    • Metrics  (How will employees be evaluated?)
    • Feedback (How will you provide feedback on performance? How often?) Please consider Appreciative Inquiry

Why is the marketing team not involved in talent acquisition and development?  Ask yourself, if your lead marketing staff is in charge of the brand development than why are they not involved in the face of the brand…employees!!!