The truth is in the feedback

(These stories were gathered through research and show the reality of how organizations try to create company culture but fail)

·     Our company has yoga, foosball and we did an escape room but I do not see how we have changed. Our boss believes we now have a great company culture. The reality is that the way people treat each other and talk to each other is not teamwork. 

·     My employer scheduled a day to pick up garbage for a non-profit and if you did not want to participate you were not a “team player”

·      I worked for a company that had a camping weekend and it turned into a drunken night of team members hitting on each other. 

·     My friend’s company participates in a team building that is a physical boot camp.  My friend has a disability that people cannot see and the boot camp is horrific for her every year. 

The 3 reasons employees want their company’s culture to change:

1.    After implementing a company culture statement. Nothing really changed:  

When the team shared this concern with me I asked, “Who wrote your company culture statement?”  The answer was a firm was hired to write the statement and no members of the leadership team where invited to contribute to the statement.  Miracle Resources engages all team members to contribute to the creation of the company culture.  Our results are strong buy in to the action steps that make the culture a reality. Company culture addresses behavior and communication. When problems like communication are not addressed every employee suffers and productivity decreases. 

2.   No consistent training on the process of teamwork: 

When a new process is created it needs monthly review and revision. Example:Professional Developmentand Customer Experiencetraining need to be given with the opportunity for employees to put the resources, concepts and techniques from the training into their work with clients. If this does not happen the employees will lose what they have learned and if no accountability is required there is no motivation to improve.  

3.   The entire team is not included:  

Team members must view the same training and engage with each other on how the training will be used in the workplace. The entire team needs communication training to understand what is expected in the way the team communicates and treats each other. The culture will not change unless everyone understands how to communicate that culture.  

How do you communicate your company culture?


            A company has a family culture and shares with everyone “They are family.” The company has a daycare on site and many team members and their families spend time with each other on the weekend. A Vice-President of the company was hired and was told in the interview process the company was very much like a family.  

            Clients and co-workers constantly asked the Vice President about his dating status. The Vice President later began dating and the constant pressure for her to attend functions with him was frustrating.  As a new Vice President he wanted to focus on his new job and grow with the company before entering a serious relationship. Sadly, he felt the pressure to be a married man with kids.   

            When the Vice- President reported that he felt a lack of privacy because of the pressure to engage in all of the outside work activities and outings, it was clear the concept of company culture was misrepresented. 

How should the company culture be communicated? 

and what is the understanding of it?

Has this company had diversity training or strategic personal branding training that shares resources about understanding people by being inquisitive?

Why were assumptions made?  Did this team have a team charter or conduct trainings to understand each other’s goal and communication styles?

            Miracle Resources national training program Brand+Team=Revenue worked with this company and provided 28 programs with monthly team discussions.  The company culture has changed to reflect a diverse workforce and employees have been engaged in creating the company culture. 

            The employees favorite program was the listening workshop because the Vice President did plan on leaving the company and the employees helped him reverse that decision after he saw the major shift in how the employees listen to each other and respectfully communicate with each other.  

Today, commit to creating a culture that engages your entire team and review it, evaluate it and revise it to ensure it builds your brand, team and revenue!

Need a speaker, trainer or keynote?  Miracle Resources has 53 trainers who cover every state so we can find the perfect person for your event.  

Contact [email protected]

For you’re free needs assessment to determine your teams training needs email Katherine Miracle at [email protected]

Katherine Miracle has dedicated her life’s work to helping people and teams use branding and communication to build strong brands & teams that increase revenue.

Award winning speaker & marketer, Katherine Miracle, has traveled the country speaking and training over 100,000 professionals.  

She is the CEO and the founder of 

Miracle Resources home to three brands


Marketing and Public Relations Firm 

 Katherine and her team have created over 100 campaigns that have increased revenue for clients.  Miracle Resources has helped fortune 500 companies, start up’s, colleges and hospitals. Katherine & Miracle Resources are winners of the Distinguished Marketing Sales Awards from both the Cleveland & Akron organizations.

Miracle Resources is nationally recognized for their program that increases revenue and awareness, the program is called:

Brand  + Team = Revenue

This national training program uses certified trainers that cover every state to serve every team in America and has trained over 100,000 professionals. The training is designed to build and equip inquisitive people. 

Communication Concierge 

Katherine has given over 1,000 speeches including Keynotes and Commencement speeches, Her life’s work is to help people and teams use communication and branding to build strong teams that increase revenue. She coaches people to find their voice and organize a powerful presentation. Katherine has helped CEO’s, celebrities, people with severe anxiety and speech impediments. Katherine provides a confidential setting and is a member of the communication faculty at The University of Akron and Kent State University. Katherine is a professional speaker who speaks nationally doing keynotes, trainings and commencement speeches. She was voted Best Speaker/ Facilitator for CBC Magazine. Katherine also has served as a spokeswoman for several brands.

As a college instructor at The University of Akron & Kent State University Katherine helps students build their brand through communication and she can often be found traveling to college campuses speaking on “Results, Relationships & Respect” This workshop for college students focuses on Katherine’s book “Discovering Your Dawn” which is based on a real story of tragedy that turned to a tribute and helps people overcome the obstacles they face and unlock their potential.  

Katherine is a strategic personal branding expert and the author of “Your Strategic Personal Brand” Please connect with her via emailor Twitter.