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5 ways your team is killing your brand & how to solve it!

5 ways your team is killing your brand & how to solve it! The same people who think they are protecting the brand are killing it! Let’s learn from some examples: Your team refreshes the brand without stakeholder input: Learn from Coca Cola when customers were outraged by a brand/product change. Closer to home, a local university whose has changed leadership, in part because of a new brand campaign. In l ...

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