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Is your Brand strong enough to protect you?

    Crayola, Sony and yes even your relatives have been through it:  A hacker has sent the famous e-mail, "I have been robbed can you send money?" Yes, it happens but what you learn from it tells you a lot about your brand.   When Crayola was hacked and nasty posts were on their Facebook page, news stations reported that they were sure it was a hack. The brand was so strong that no one even consid ...

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