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Online & Power Networking As A Marketing Strategy

The definition of networking as written by Ivan Misner is, “The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve the community.” Online building relationships includes: Posting engaging content by sharing information about your company, your industry or any “proof of your worth” and update your page regularly. ...

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The Power of Brand Ambassadors & Gifts to Increase Awareness and Revenue

The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand.  The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equity. The key to a strong mascot, spokesperson or brand ambassador is that fans of your brand must be able to engage, be entertained and be ope ...

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Breaking People or Building a Brand ✅

Breaking People or Building a Brand? ✅ Imagine being with a group of people who cut you off when you speak, question every idea you share, praise the favorite one while judging your every action?    Everyday lawsuits are filed, workplace violence happens and productivity decreases because of these behaviors. In 2003, I created a marketing, public relations firm to build brands.  We created exceptional exter ...

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Respect Your Brand

Igniting your brand means respecting yourself and having no excuses about what you need to do to find your definition of success. Know the difference between a staged brand and a sealed brand. A staged brand is a person who baits people to ask questions about them and will often post information that makes them appear narcissistic and exhibit traits of Machiavelli syndrome. The sad news is that this person ...

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Your Online Brand May be Telling (In a Bad Way)

Are your prospects confused about your brand? If so, please use the following tips to protect it: Use reverse look-up. As you brand yourself, you need to know who else shares your image. Copy a picture of yourself and paste in the Google search bar. Click on images. Wow, check out the results. Does anyone look like you? Set Google alerts on your name (see who shares your name) and all interests you have. Yo ...

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How you introduce yourself in a professional situation helps you communicate your brand and helps people engage with you

If you are asked to introduce yourself in front of others or in a one-on-one conversation, remember the three P’s. For example, let’s pretend you are at an event and someone asks, “So, tell us about yourself?” Purpose — What you do, your title or what jobs you are seeking Passion — What you love about that work Proof — A quick story that proves you are good at what you do (builds credibility) Example: “I am ...

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Do Not Kill Your Brand with Your 2015 Training Program

If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand. Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surveys show employees admit they look at their Facebook page during t ...

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