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Cost is Key🔑, Right?

Cost is Key, Right? When it comes to making choices on how to spend your company dollars, the first thing we ask is, “What does it cost?” So, let me ask you, every time you find your team or your company challenged with disagreements, grievances, disruptions, and broken down communication, what is that costing you? To figure it out, take the number of problems, grievances or disruptions you experience in a ...

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How you introduce yourself in a professional situation helps you communicate your brand and helps people engage with you

If you are asked to introduce yourself in front of others or in a one-on-one conversation, remember the three P’s. For example, let’s pretend you are at an event and someone asks, “So, tell us about yourself?” Purpose — What you do, your title or what jobs you are seeking Passion — What you love about that work Proof — A quick story that proves you are good at what you do (builds credibility) Example: “I am ...

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Three Tips to Create a Strategic Personal Brand

In our society the endless pushes and self-promotion can kill brands. So we need to create a strategic personal brand. The truth is a brand is a trust and a promise. What you say, post, tweet, and take action on determines your message to the world. There are three ways to ensure you create a strategic personal brand. These steps will be your guide to attracting the customers/clients you want, the relations ...

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Do Not Kill Your Brand with Your 2015 Training Program

If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand. Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surveys show employees admit they look at their Facebook page during t ...

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What can you learn from Lingerie that will change your marketing?

Is your goal to sell products?   In the past the answer was yes and you wanted clients/ customers that would stay with you forever! Want more revenue… then stop selling products… yes I said it.  Stop selling products! Campaign marketing is content marketing on steroids: Campaign Marketing is: Step 1: Focus on the purpose of why you do what you do. Step 2: Share how your customer/ client wants to feel and gr ...

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Is What You Believe… Killing Your Personal Brand?

I am not a pastor or a counselor, but my struggle is with what people believe!   We all have a personal brand and at work we know our company and products have a brand so what is the problem? Brands are built on beliefs about what they can do for the consumer. Personal Branding is far more difficult and what you believe about yourself impacts what you project to the world. As a marketer I work with corporat ...

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