You Are Here: Home » Posts tagged "Brand"

Online & Power Networking As A Marketing Strategy

The definition of networking as written by Ivan Misner is, “The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve the community.” Online building relationships includes: Posting engaging content by sharing information about your company, your industry or any “proof of your worth” and update your page regularly. ...

Read more

Respect Your Brand

Igniting your brand means respecting yourself and having no excuses about what you need to do to find your definition of success. Know the difference between a staged brand and a sealed brand. A staged brand is a person who baits people to ask questions about them and will often post information that makes them appear narcissistic and exhibit traits of Machiavelli syndrome. The sad news is that this person ...

Read more

Cost is Key🔑, Right?

Cost is Key, Right? When it comes to making choices on how to spend your company dollars, the first thing we ask is, “What does it cost?” So, let me ask you, every time you find your team or your company challenged with disagreements, grievances, disruptions, and broken down communication, what is that costing you? To figure it out, take the number of problems, grievances or disruptions you experience in a ...

Read more

Your Online Brand May be Telling (In a Bad Way)

Are your prospects confused about your brand? If so, please use the following tips to protect it: Use reverse look-up. As you brand yourself, you need to know who else shares your image. Copy a picture of yourself and paste in the Google search bar. Click on images. Wow, check out the results. Does anyone look like you? Set Google alerts on your name (see who shares your name) and all interests you have. Yo ...

Read more

How to fix a dysfunctional team and elevate your company brand

  Why do  team members cause you problems and kill your company brand? The answers are found in this simple story:   In high school I attended a leadership retreat that changed my life. But when I returned from the retreat I was forced to use what I learned. I was asked to babysit for a family that could not keep a babysitter but they paid very well and I needed money for college so I figured I wo ...

Read more

5 ways your team is killing your brand & how to solve it!

5 ways your team is killing your brand & how to solve it! The same people who think they are protecting the brand are killing it! Let’s learn from some examples: Your team refreshes the brand without stakeholder input: Learn from Coca Cola when customers were outraged by a brand/product change. Closer to home, a local university whose has changed leadership, in part because of a new brand campaign. In l ...

Read more

Don’t kill your brand with your 2015 training program

Do not kill your brand with your 2015 training program     If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand.   Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surv ...

Read more

Do you really understand your value and how it impacts your target market?

Value Proposition “understanding your target market” Building a brand means stating your promise to your customers/clients. To build your brand you must know your value proposition. The following exercises will help you know your value to your market and why your products/services are needed. A brand is a promise and it is a trust between you and your customers/clients. Know your business, believe in your b ...

Read more

© 2013 Katherine Miracle All rights reserved

Scroll to top