The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand.  The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equity. The key to a strong mascot, spokesperson or brand ambassador is that fans of your brand must be able to engage, be entertained and be ope ...

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