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What your co-workers and family really want from you in 2014

They will never tell you…

When it is absent it kills brands….

Sadly, we all want it but do we give it everyday? …

What is it?    RESPECT

At Miracle Resources our research and our work with businesses shows that brands are killed by words, behaviors, actions and non- action!  Example: We can create an amazing video, website and marketing materials for your company but if your customers get bad customer service they will not come back!

Your relationship with your target market and your family must be built on your customers/clients/family members and friends feeling important and valued.  What is your plan to make customers feel valued and significant in your business? Example: From the time you meet them, through the entire transaction, what actions and behaviors would your target market see and feel, from you and all the people, who work in your business?

During tough economic times customers often question, will you and your business be available to them in the future.  The question of certainty impacts buying and the amount of purchase.  What actions, behaviors and policies will you provide to customers/clients to ensure, they are certain, you will be there to service them?  (For your family and friends can they count on you?) 

How will you engage customers/clients and keep their interest? All relationships need variety. Your customers/clients will continue to patronize you if you meet their growing needs. In what ways will you provide variety and meet the growing needs of your target market? (For your family and friends, is it always the same family party or event?   If so, spice it up in 2014…get creative!)

It is said that chemistry is connection and deep love for a product or service, provides the motivation, for your customers/ clients to return to you.  In what ways will you build a connection and gather information, about your target market, to ensure you meet their needs?  (For your family and friends do you dig deep to find a connection? Are you really listening? )

In advertising it is said, you sell to the person your customer wants to be.  Every person has a desire of what they will become and if you fit into that vision, you begin a relationship. Your target market and your business will grow together based on meeting needs. Customers/clients must see you as providing a service/product that leads them to their desired vision.

In what ways will you find out your target market’s desired vision?  (For family and friends are you working on a goal together or just rehashing gossip and family drama?)

Your customers/clients must see how you contribute to their needs.  A customer in a store, who needs assistance and cannot find it, has a greater risk of leaving.  How will you show customers/clients you are contributing to your business relationship?  What actions/behaviors from you and your staff may help to show your contribution?

(For family and friends when people are not contributing do you say nothing, cut them off or do you get to the core of the real problem?)

Take our test to see how your team/family ranks!

Is your office respectful?  Is your family respectful?  Can you function as a team without respect?

Take the test to see how you score!

Respect/ Teamwork Test

1.Does your office or family really listen to each other?

Yes give your team 1point

No give your team a zero
2. After any type of communication is their uncertainty or need for clarification that causes disagreements?

Yes give your team a zero

No give your team 1 point

 

3. Do people in your family or company respond to problems?

Yes give your team 1 point

No give your team a zero
 

4. Are clients/customers/family members or staff treated with respect?

Yes give your team 1 point

No give your team a zero

5. Is the culture of your family or office sarcastic (put downs, people teasing then saying “I was just kidding”)?

Yes give your team a zero

No give your team 1 point

6. Do your team members or family members gossip and spread rumors?

Yes give your team a zero

No give your team 1 point

7.  Do you work in an environment or are you in a family that has different small groups of people who are close and the groups often alienate each other?

Yes give your team a zero

No give your team 1 point

8.  Do people in your company or family go to the source of their confusion or frustration?

Yes give your team 1 point

No give your team a zero

 

9.  Are people in your company or family accountable?

Yes give your team 1 point

No give your team a zero

10.  Does your company or family have a team charter?

Yes give your team 1point

No give your team a zero

Results:

Scores 8 to 10 points- Excellent keep working and growing. Miracle Resources has free resources through our website www.miracleresources.com and www.katherinemiracle.com along with Katherine Miracle You Tube Channel.

 

Score 5 to 7 points- Time to have a talk about how things can be better!  Be the one person to suggest working together and improving the culture.  Sign up for our free blog at www.katherinemiracle.com and www.americasrespectrevolution.com that comes out weekly and share with your family or office!

 

Scores  0 or 4 point- Help is on the way! Just call us at 330-777-2003 ext. 100   Miracle Resources has helped large corporations to small business, non-profits & colleges build their brands through teamwork and respect.

Recently, we have helped a family owned business that lead to work with several families!  Communication is the Key and we can help!

Check out www.americasrespectrevolution.com to see the free videos that will impact your team or family to make a change!

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