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“Katherine is a leader but posses the gift of making you feel that you are part of the team. She is results oriented and is leader and a coach! Just look at her accomplishments: a gifted, motivational speaker, a mentor to students, her community service, including volunteering for the homeless, the Cleveland public school system, the breast cancer foundation; her successful company Miracle Resources, working with an impressive array of businesses and non-profits on matters of advertising, branding, marketing, public relations and revenue development. Katherine teaches at three colleges and her track record of return on investment is impressive in addition to the authorship of her book that has tremendous impact her and abroad.”
Bruce Akers
Mayor Pepper Pike, OH
Letter # 1

Katherine,

Thank you so very much for the OUTSTANDING seminar yesterday.  Your material is timely, specific and to the point.   I have been receiving emails from individuals that are complementing the seminar and you, Katherine.

Thank you so very much for an outstanding and a full capacity room!

Pat Pell
Home Business Network Leader
COSE   Council of Smaller Enterprises

Letter # 2

Hi Katherine ~

I just want to thank you very much for being our speaker today.  I really appreciate your generosity with our church family.  A speaker gives a gift of herself – and as such, it is a very priceless gift.

I thought you’d like to know that I had several wonderful comments on your talk.  You definitely blessed  people.  One lady in particular told me that she really needed to hear what you had to say.  Her life is very difficult right now and she badly needed to hear some optimism and some coping ideas.  Her eyes teared up as she spoke and I knew your word was life giving today.  She told me this was the best luncheon she had ever been to (and she’s been to a LOT of them!)

Ken told me when we got home that you do an excellent job and that you are a very good speaker (and he’s HEARD a lot of them over the years).

Thank you.

Bless you and Craig and Kayla ~

Love you,

Susan

Letter # 3
Dear Katherine,

Thank you so much for speaking at Ursuline College last night.  It was a wonderful event and you’re truly a fabulous speaker.  I have attached the photos from the event…enjoy.  Thank you again and I know UNITE was thrilled to have you!

Take Care,

Tiffany Mushrush Mentzer ’03
Ursuline College
Director of Alumnae Relations
www.ursuline.edu/alumnae

Letter # 4
Hi Katherine.

I just wanted to send you my email, and say thank you to you once again for your gracious words and emotion. You really have a motivational way of speaking about making things better…not just with making work a positive place, but also my life and consequently those around me. You also said something else which another friend of mine keeps reminding me…

if I don’t take care of myself (your version on your calendar for what you call “me time”, I will not be any good for others, including my kids. I have 3 beautiful and wonderful daughters, by the way…one 18 in college this year (I could definitely relate to the quality time with your 17 year old that you mentioned!) one who is 13, and one 5.

Thanks for all your words about the power of positive thinking, and surrounding ourselves with positive people because that definitely makes a difference.   I hope to stay somewhat connected with you…you have such a beautiful way of connecting with others, and it is nice to feel like there is a beautiful rainbow out there every day if we just take the time to make one ourselves, or see it reflected in the lives of those we meet….you were my rainbow today, so THANK YOU!!!

Have a beautiful weekend…I am sure you will continue to brighten many lives.

Sincerely,
Marie Owens

Letter # 5

Marketing That Drives Revenue For Your Small Business !
Sponsored by Ursuline College and U.N.I.T.E.
September 25, 2008
at 6:00 p.m. – Ursuline College Mullen Commons

Katherine Miracle
Professional Speaker and
Owner of Miracle Resources an Advertising, Marketing and PR Firm

Do you want to increase awareness and revenue? That is how Katherine Miracle of Miracle Resources introduces herself. She uses this elevator speech to tell people who she is and what her firm does. This is what sets her apart from the crowd.

She believes that in order to succeed were others fail you need to be a good listener and also attract attention, enough to be memorable. If you don’t create enough “intrigue” to set yourself apart, you will just be like everyone else. Develop an attention grabbing statement that describes the type of “Return on Investment” that a client will receive by working with you.

This will feature the actual work you perform, the advantages they receive from working with you, and the benefits your work provides for them. And, repetition is the key. Driving this message home over and over again is extremely important to creating that awareness.

Do what you need to do to engage and connect to your target market. She discussed setting up your computer to get “google alerts” on specific topics related to your market of interest. You need to connect with where your customer lives, works, and plays. Sometimes you may need to let your potential clients “test drive” your product. Doing some pro-bono work, writing an article on a particular topic of your expertise could be part of this test drive.

The Marketing umbrella is a full and multi-faceted one. And, it may seem to overwhelming for the small business owner to tackle all at once. There are resources and tools out there that are free. You don’t need a huge budget to handle some of these. This umbrella covers: sales, advertising, public relations, cause related marketing, branding, prospecting, market research, the four P’s, social and direct marketing, e-mail marketing, search engine optimization, and permission marketing.

Don’t forget to ask your BEST customers what will work best for them! Use them as a focus group before you see what serve there needs best. They may like incentives such as: referral card contests, streaming video, or you tube may be what works for them. Direct mail, pod casting, and survey/focus groups all are effective for specific needs.

Katherine touched on all of these “marketing umbrella” topics briefly in her presentation, given her 40 minute time frame. You should always be thinking about who is your customer? How can you catch their attention and get them to buy? Remember the four P’s: Product, Price, Place and Promotion. Cause related marketing is more prevalent today with companies supporting different causes such as AID’s or Breast Cancer. Find out what causes your clients are passionate about. Who should you be doing business with? Sometimes strong bonds are created between competitive business, that help each other and share the business market.

Katherine believes in getting sponsorships. Be creative and spend other people’s money to help with your events. This will offset the costs where you know your budget will fall short of completing your goals. It is all about creating relationships and alliances. She attributes much of her success to the mentor’s in her life. Also, other business owner’s as a support group, such as the U.N.I.T.E. group who is sponsoring tonight’s event.

At the end of the day, what do entrepreneurs have that the average bear doesn’t? Courage – Capital – Contacts! This formula for success demands all three. Katherine took questions after the program and stayed after for additional help with the group. Feedback from the crowd was very positive. They commented on what an informational and engaging speaker Katherine was. An educational and enlightening experience was had by all.

by
Darlene A. Morales

Photo’s of
U.N.I.T.E., President, Laurie Penca
Miracle Resources, Owner, Katherine Miracle
John Carroll University’s, Entrepreneurs Association, Darlene A. Morales

Miracle Resources was created in August of 2003. The Miracle Resources team consists of a diverse group of professionals who use their creativity and contacts to increase awareness and revenue for clients. Previously, Katherine was a newspaper reporter covering city council and working on investigative stories.  Her writing skills led her to public relations work for MDA and then for the March of Dimes. Katherine worked for the March of Dimes 15 years and was promoted 8 times including the highest position in Northeast Ohio as Executive Director.

As a board member for the Cleveland Bridge Builders, she created the sponsorship and annual gift structure and the marketing plan called CBB One Voice. She is a member of the class of 2002 of The Cleveland Bridge Builders. As a board member of the Association of Fundraising Professionals Katherine has served as Vice President of Membership. Katherine is an instructor at Virginia Marti College of Art and Design teaching Salesmanship, Advertising and Promotions and Small Business Management. Katherine is a professional speaker and is a member of the prestigious National Speakers Association. Katherine’s voiceover work has been featured on commercials and cd’s showcasing client’s products and services.

As a member of the International Referral Network Katherine and has been voted Net worker of the Year for 2004 for the Akron West Chapter of IRN. Katherine is the owner of Katherine’s Gallery which is a gallery featuring the works of University of Akron Art students located at 292 E. Exchange street in Akron. She is also the author of Respect Yourself, Respect Your Career (a book which will be released in 2008).


Letter # 6
Life was not always a bowl of cherries for her and she too has conquered personal demons to become what I consider to be NEO’s Positive Attitude Secret Weapon”

Susie Sharp, Moriand Archtitects

“I recently attended a job seeker workshop where Katherine was a featured speaker. Her energetic, personable delivery made Katherine easy to follow. She gave real world examples of challenges and creative solutions. After listening to Katherine’s presentation, I walked away with a renewed sense of courage about my job search. Katherine is a savvy marketing professional who truly wants to help you in your search for a new career opportunity. I highly recommend attending any seminar or event where Katherine is presenting.” April 2, 2009
Top qualities: Personable , Expert , Creative
Christy Harst-Rodriguez
hired Katherine as a Career Coach in 2009

“During my job hunt, I had the opportunity to have my resume featured on a CNN segment. Katherine helped me make the absolute most of my four minutes of fame. She made herself available to me whenever I needed help and provided a fantastic personal branding strategy. Without her help, I would not have been able to maximize the value of this opportunity. Her help has also extended beyond me. I have started sharing her strategies with my friends, fellow job seekers and networking contacts. If you need an outstanding speaker with a dynamic personality and a great marketer, you need to give Katherine a call.” March 24, 2009
Top qualities: Great Results , Personable , High Integrity
Robert Paczula
hired Katherine as a Personal Marketing Consultant in 2009

“Four words come to mind when thinking about Katherine: energy, enthusiasm, positivity, and strength. Working with Katherine is intense, creative, and fun. She’s an accomplished public speaker with messages that deliver meaning. Experience the energy!!” March 22, 2009

David Akers , President , Celeritas Limited
was with another company when working with Katherine at Miracle Resources

“Katherine is an amazing woman. Professionally, her knowledge, network and ingenuity are beyond comparison. She is positive, proactive and gets the job done. In regards to energy, she can give the Energizer Bunny a run for his money. Personally, she is a great mentor and always willing to lend a word of encouragement, objective advice or connect you with someone else who can help. I wouldn’t hesitate for a second to hire her company for PR, advertising or fundraising.” December 15, 2008

Top qualities: Expert , High Integrity , Creative
Crystal Thies
hired Katherine as a Business Consultant in 2008

“At the March of Dimes, we called Kathy- “The Miracle Girl,” because of her ability to turn an impossible situation into a huge success. She earned her nickname and our respect many times over. Kathy is enthusiastic and prides herself on total devotion to a task at hand and her clients.” January 8, 2009

Jacquie Chakirelis , Director of Communications and Marketing , March of Dimes
worked directly with Katherine at March of Dimes

Testimonials

“If you are looking for an energetic, enthusiastic, and uplifting experience, Katherine can deliver that for you. She has a gift for channeling positive energy. Katherine is a very skilled speaker with a keen eye for strategy. She engages the best in her audience.” October 20, 2009
Top qualities: Personable , High Integrity , Creative
Anthony Crimaldi
hired Katherine as a Career Coach in 2009

“Katharine is a creative, insightful business partner. She provides a unique perspective, challenges safe assumptions, and works hard to help those around her exceed expectations. Her insight is valuable!” October 7, 2009
Kurt Leibensperger , Marketing Strategist , Rubber City Radio Group
was with another company when working with Katherine at Miracle Resources

“I have known Katherine for several years, but during the past year I have had the privilege to work and partner with Katherine on several projects. As a marketing professional, Katherine is the real deal – someone that not only has the creative skills and insights to help increase revenue for her clients, but someone that is fully committed to her clients’ success and results. As a speaker, Katherine is passionate about sharing her message and giving her audience implementable tools that they can use to improve their business or their life. If you’re looking to make positive changes for you, your business or your team, Katherine is a must have!” August 29, 2009
Jeff Nischwitz , Founder & Chief Question Officer , Think Again Coaching
was with another company when working with Katherine at Miracle Resources

“I recently had the pleasure of working with Katherine and sitting through one of her presentations on personal branding. I would recommend that everyone come into contact with Katherine. She is professional, vibrant, full of energy, and will help you set yourself apart from the crowd.” August 7, 2009
Top qualities: Personable , On Time , Creative
Terry Gibson
hired Katherine as a Career Coach in 2009

“During my job transition I attended a “Jump Start Your Job Search” seminar where Katherine was one of the featured speakers. After the seminar I approached Katherine about getting together for a one-on-one meeting and she was more than happy to accommodate my request. Katherine proved to be a fantastic resource and the content of the seminar as well as our meeting was spot on! She really helped me to clarify my goals and objectives as well as provide me with the confidence to recharge my batteries on focusing on my career search. The session was the best I have ever experienced in my career search. It was beyond a job search program. It was exactly what I wanted and needed. I can’t wait to go start applying what I learned. Thank you so much. This information needs to be in everyone’s hands. I highly recommend Katherine as well as the “Jump Start Your Job Search” program to anyone who is in the job market or if you are thinking about changing careers this session is an absolute must. ~Mike Kirkner” August 4, 2009
Mike Kirkner , None , None
was with another company when working with Katherine at Miracle Resources

“I met Katherine at a job seekers workshop and I found her to be enthusiastic, insightful, energetic and extremely knowledgeable. I have found that many times a speaker has two personas, one when they are “ON” and one when they are “OFF”. Katherine is no exception, but her two persona’s are “ON” and “Really ON”. She not only helped me rebrand myself, but she has also helped me to look out beyond my comfort zone. It is very easy to loose focus and direction when doing a career search, but Katherine has always been there to set a positive tone and when necessary, to give me a kick in my “re….d” to get me out of a funk. I consider her a Mentor and a friend. I have come to see Katherine as not only enthusiastic, insightful, energetic and knowledgeable, but a problem solver, an excellent communicator and leader. She would be a great addition to any organization.” July 12, 2009
Top qualities: Expert , High Integrity , Creative
Jeff Smith
hired Katherine as a Career Coach in 2009

“I recently attended a job seeker workshop where Katherine was a featured speaker. Her energetic, personable delivery made Katherine easy to follow. She gave real world examples of challenges and creative solutions. After listening to Katherine’s presentation, I walked away with a renewed sense of courage about my job search. Katherine is a savvy marketing professional who truly wants to help you in your search for a new career opportunity. I highly recommend attending any seminar or event where Katherine is presenting.” April 2, 2009
Top qualities: Personable , Expert , Creative
Christy Harst-Rodriguez
hired Katherine as a Career Coach in 2009

“During my job hunt, I had the opportunity to have my resume featured on a CNN segment. Katherine helped me make the absolute most of my four minutes of fame. She made herself available to me whenever I needed help and provided a fantastic personal branding strategy. Without her help, I would not have been able to maximize the value of this opportunity. Her help has also extended beyond me. I have started sharing her strategies with my friends, fellow job seekers and networking contacts. If you need an outstanding speaker with a dynamic personality and a great marketer, you need to give Katherine a call.” March 24, 2009
Top qualities: Great Results , Personable , High Integrity
Robert Paczula
hired Katherine as a Personal Marketing Consultant in 2009

“Four words come to mind when thinking about Katherine: energy, enthusiasm, positivity, and strength. Working with Katherine is intense, creative, and fun. She’s an accomplished public speaker with messages that deliver meaning. Experience the energy!!” March 22, 2009
David Akers , President , Celeritas Limited
was with another company when working with Katherine at Miracle Resources

“Katherine is an amazing woman. Professionally, her knowledge, network and ingenuity are beyond comparison. She is positive, proactive and gets the job done. In regards to energy, she can give the Energizer Bunny a run for his money. Personally, she is a great mentor and always willing to lend a word of encouragement, objective advice or connect you with someone else who can help. I wouldn’t hesitate for a second to hire her company for PR, advertising or fundraising.” December 15, 2008
Top qualities: Expert , High Integrity , Creative
Crystal Thies
hired Katherine as a Business Consultant in 2008

“At the March of Dimes, we called Kathy- “The Miracle Girl,” because of her ability to turn an impossible situation into a huge success. She earned her nickname and our respect many times over. Kathy is enthusiastic and prides herself on total devotion to a task at hand and her clients.” January 8, 2009
Jacquie Chakirelis , Director of Communications and Marketing , March of Dimes
worked directly with Katherine at March of Dimes

August 7, 2009

Top qualities: Personable , On Time , Creative
Terry Gibson hired Katherine as a Career Coach in 2009

“During my job transition I attended a “Jump Start Your Job Search” seminar where Katherine was one of the featured speakers. After the seminar I approached Katherine about getting together for a one-on-one meeting and she was more than happy to accommodate my request. Katherine proved to be a fantastic resource and the content of the seminar as well as our meeting was spot on! She really helped me to clarify my goals and objectives as well as provide me with the confidence to recharge my batteries on focusing on my career search. The session w as the best I have ever experienced in my career search. It was beyond a job search program. It was exactly what I wanted and needed. I can’t wait to go start applying what I learned. Thank you so much. This information needs to be in everyone’s hands. I highly recommend Katherine as well as the “Jump Start Your Job Search” program to anyone who is in the job market or if you are thinking about changing careers this session is an absolute must.
“Mike Kirkner” August 4, 2009
Mike Kirkner was with another company when working with Katherine at Miracle Resources
“I met Katherine at a job seekers workshop and I found her to be enthusiastic, insightful, energetic and extremely knowledgeable. I have found that many times a speaker has two personas, one when they are “ON” and one when they are “OFF”. Katherine is no exception, but her two persona’s are “ON” and “Really ON”. She not only helped me rebrand myself, but she has also helped me to look out beyond my comfort zone. It is very easy to loose focus and direction when doing a career search, but Katherine has always been there to set a positive tone and when necessary, to give me a kick in my “re….d” to get me out of a funk. I consider her a Mentor and a friend. I have come to see Katherine as not only enthusiastic, insightful, energetic and knowledgeable, but a problem solver, an excellent communicator and leader. She would be a great addition to any organization.”
July 12, 2009
Top qualities: Expert , High Integrity , Creative
Jeff Smith hired Katherine as a Career Coach in 2009

Dear Mrs. Miracle,

Thank you very much for your energetic and heartfelt presentation at the North Olmsted Senior Center.  Your lecture on Motivation, Leadership and the Power of Positive Attitude really struck a powerful cord with our senior center members.  Several of our members came up20to me after your presentation and thanked us for having you visit and sharing your stories, suggestions and beliefs.  They stated that you really helped them shed a light on themselves and helped them work through some of there present struggles.  We hope that when your book is completed and ready to sell that you can come back to talk about your book.  We can also arrange some ‘pre-sales’ before you come so you can personally autograph your book.  Your kindness, generosity and ‘can do’ attitude is contagious.  We truly appreciate your time with us and we are all looking forward to your next visit.

Jackie Chavez-Anderson, Administrator
North Olmsted Senior Center

Katherine engaged our members today in a discussion about how to make raving fans of their customers.  Talk about teaching by example!  Not only was Katherine a great speaker (cranked up a notch), but she provided something so important for the attendees – specific take-aways that could be used this very same afternoon.  I would highly recommend Katherine as a speaker, coach, mentor, marketer and friend!

Doug JohnsonCCEO-AP
Executive Director
Twinsburg Chamber of Commerce

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