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Do you watch the super bowl for the commercials? Why Goldie Blox’s Missed the Mark.

Why Goldie Blox’s Super Bowl Ad Missed The Mark. By Addisah Sherwood, Esq.   Goldie Blox, a toy company which aims to “disrupt the pink aisle” with engineering toys for girls won $4 million dollars worth of airtime during the Superbowl from Intuit.  I couldn’t wait to see the commercial. I’ll admit, it’s the only reason I watched (part of) the Superbowl and waited with baited breath. And then it finall ...

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What can you learn from Lingerie that will change your marketing?

Is your goal to sell products?   In the past the answer was yes and you wanted clients/ customers that would stay with you forever! Want more revenue… then stop selling products… yes I said it.  Stop selling products! Campaign marketing is content marketing on steroids: Campaign Marketing is: Step 1: Focus on the purpose of why you do what you do. Step 2: Share how your customer/ client wants to feel and gr ...

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Is What You Believe… Killing Your Personal Brand?

I am not a pastor or a counselor, but my struggle is with what people believe!   We all have a personal brand and at work we know our company and products have a brand so what is the problem? Brands are built on beliefs about what they can do for the consumer. Personal Branding is far more difficult and what you believe about yourself impacts what you project to the world. As a marketer I work with corporat ...

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4 Quick Tips to Increase Your Revenue While Increasing Your Employer’s Revenue

4 Quick Tips to Increase Your Revenue While Increasing Your Employer’s Revenue Ever wonder why all those great ideas never get implemented? Want your company to succeed in 2014 and get a raise? Wish everyone could work as a team? The 4 quick tips below will help you grow while you grow your company: Get the core of real problems in your workplace to prevent risk.  Team Charters uncover problems and teams wo ...

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What your co-workers and family really want from you in 2014

They will never tell you… When it is absent it kills brands…. Sadly, we all want it but do we give it everyday? … What is it?    RESPECT At Miracle Resources our research and our work with businesses shows that brands are killed by words, behaviors, actions and non- action!  Example: We can create an amazing video, website and marketing materials for your company but if your customers get bad customer servi ...

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Mock Shark Tank

Click this link to join our email group and view a larger image http://us7.campaign-archive1.com/?u=fbd4704935956b60fc1a4e380&id=616aeccf9c&e=3ce2d0335b ...

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Respect/Teamwork Test

Is your office respectful?  Is your family respectful?  Can you function as a team without respect? Take the test to see how you score!  Respect/ Teamwork Test 1. Does your office or family really listen to each other?   Yes or No 2. After any type of communication is their uncertainty or need for clarification that causes disagreements?   Yes or No 3. Do people in your family or company respond to problems ...

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Marketing Matters

By Katherine Miracle Value Proposition “understanding your target market” Building a brand means stating your promise to your customers/clients.  To build your brand you must know your value proposition.  The following exercises will help you know your value to your market and why your products/services are needed.  A brand is a promise and it is a trust between you and your customers/clients.  Know your bu ...

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Events

Seminar Schedule 2013 Seminars offered include: $30/session or $120 series. For Registration please call: 330.721.2210 All seminars begin at 6:00pm and end at 7:30pm The Bailey Building 14725 Detroit Avenue Suite 108 Lakewood, OH 44107 May 15th Stop Marketing,Start Motivational Marketing (this system teaches you how to make your clients/ customers love your product/ service) June 19th Secrets to a successfu ...

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We have moved!

Miracle Resources has new offices at 565 Wolf Ledges  we have a dining room/ conference room to offer networking and trainings. In June we will have a full studio with green screen so we can shoot your commercial or teaser video! [caption id="attachment_679" align="alignleft" width="300" caption="New Office"][/caption] ...

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