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Respect Your Brand

Igniting your brand means respecting yourself and having no excuses about what you need to do to find your definition of success. Know the difference between a staged brand and a sealed brand. A staged brand is a person who baits people to ask questions about them and will often post information that makes them appear narcissistic and exhibit traits of Machiavelli syndrome. The sad news is that this person ...

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Do Not Kill Your Brand with Your 2015 Training Program

If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand. Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surveys show employees admit they look at their Facebook page during t ...

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Don’t kill your brand with your 2015 training program

Do not kill your brand with your 2015 training program     If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand.   Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surv ...

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Is What You Believe… Killing Your Personal Brand?

I am not a pastor or a counselor, but my struggle is with what people believe!   We all have a personal brand and at work we know our company and products have a brand so what is the problem? Brands are built on beliefs about what they can do for the consumer. Personal Branding is far more difficult and what you believe about yourself impacts what you project to the world. As a marketer I work with corporat ...

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What your co-workers and family really want from you in 2014

They will never tell you… When it is absent it kills brands…. Sadly, we all want it but do we give it everyday? … What is it?    RESPECT At Miracle Resources our research and our work with businesses shows that brands are killed by words, behaviors, actions and non- action!  Example: We can create an amazing video, website and marketing materials for your company but if your customers get bad customer servi ...

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