Is What You Believe… Killing Your Personal Brand?

Is What You Believe… Killing Your Personal Brand?

I am not a pastor or a counselor, but my struggle is with what people believe!   We all have a personal brand and at work we know our company and products have a brand so what is the problem? Brands are built on beliefs about what they can do for the consumer....

What your co-workers and family really want from you in 2014

They will never tell you… When it is absent it kills brands…. Sadly, we all want it but do we give it everyday? … What is it?    RESPECT At Miracle Resources our research and our work with businesses shows that brands are killed by words, behaviors, actions and non-...

Marketing Matters

By Katherine Miracle Value Proposition “understanding your target market” Building a brand means stating your promise to your customers/clients.  To build your brand you must know your value proposition.  The following exercises will help you know your value to your...