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Online & Power Networking As A Marketing Strategy

The definition of networking as written by Ivan Misner is, “The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve the community.” Online building relationships includes: Posting engaging content by sharing information about your company, your industry or any “proof of your worth” and update your page regularly. ...

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Breaking People or Building a Brand ✅

Breaking People or Building a Brand? ✅ Imagine being with a group of people who cut you off when you speak, question every idea you share, praise the favorite one while judging your every action?    Everyday lawsuits are filed, workplace violence happens and productivity decreases because of these behaviors. In 2003, I created a marketing, public relations firm to build brands.  We created exceptional exter ...

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Respect Your Brand

Igniting your brand means respecting yourself and having no excuses about what you need to do to find your definition of success. Know the difference between a staged brand and a sealed brand. A staged brand is a person who baits people to ask questions about them and will often post information that makes them appear narcissistic and exhibit traits of Machiavelli syndrome. The sad news is that this person ...

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Cost is Key🔑, Right?

Cost is Key, Right? When it comes to making choices on how to spend your company dollars, the first thing we ask is, “What does it cost?” So, let me ask you, every time you find your team or your company challenged with disagreements, grievances, disruptions, and broken down communication, what is that costing you? To figure it out, take the number of problems, grievances or disruptions you experience in a ...

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Your Online Brand May be Telling (In a Bad Way)

Are your prospects confused about your brand? If so, please use the following tips to protect it: Use reverse look-up. As you brand yourself, you need to know who else shares your image. Copy a picture of yourself and paste in the Google search bar. Click on images. Wow, check out the results. Does anyone look like you? Set Google alerts on your name (see who shares your name) and all interests you have. Yo ...

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Three Tips to Create a Strategic Personal Brand

In our society the endless pushes and self-promotion can kill brands. So we need to create a strategic personal brand. The truth is a brand is a trust and a promise. What you say, post, tweet, and take action on determines your message to the world. There are three ways to ensure you create a strategic personal brand. These steps will be your guide to attracting the customers/clients you want, the relations ...

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Do Not Kill Your Brand with Your 2015 Training Program

If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand. Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surveys show employees admit they look at their Facebook page during t ...

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