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Breaking People or Building a Brand ✅

Breaking People or Building a Brand? ✅ Imagine being with a group of people who cut you off when you speak, question every idea you share, praise the favorite one while judging your every action?    Everyday lawsuits are filed, workplace violence happens and productivity decreases because of these behaviors. In 2003, I created a marketing, public relations firm to build brands.  We created exceptional exter ...

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Your Online Brand May be Telling (In a Bad Way)

Are your prospects confused about your brand? If so, please use the following tips to protect it: Use reverse look-up. As you brand yourself, you need to know who else shares your image. Copy a picture of yourself and paste in the Google search bar. Click on images. Wow, check out the results. Does anyone look like you? Set Google alerts on your name (see who shares your name) and all interests you have. Yo ...

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Do Not Kill Your Brand with Your 2015 Training Program

If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand. Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surveys show employees admit they look at their Facebook page during t ...

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Do you watch the super bowl for the commercials? Why Goldie Blox’s Missed the Mark.

Why Goldie Blox’s Super Bowl Ad Missed The Mark. By Addisah Sherwood, Esq.   Goldie Blox, a toy company which aims to “disrupt the pink aisle” with engineering toys for girls won $4 million dollars worth of airtime during the Superbowl from Intuit.  I couldn’t wait to see the commercial. I’ll admit, it’s the only reason I watched (part of) the Superbowl and waited with baited breath. And then it finall ...

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What can you learn from Lingerie that will change your marketing?

Is your goal to sell products?   In the past the answer was yes and you wanted clients/ customers that would stay with you forever! Want more revenue… then stop selling products… yes I said it.  Stop selling products! Campaign marketing is content marketing on steroids: Campaign Marketing is: Step 1: Focus on the purpose of why you do what you do. Step 2: Share how your customer/ client wants to feel and gr ...

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What your co-workers and family really want from you in 2014

They will never tell you… When it is absent it kills brands…. Sadly, we all want it but do we give it everyday? … What is it?    RESPECT At Miracle Resources our research and our work with businesses shows that brands are killed by words, behaviors, actions and non- action!  Example: We can create an amazing video, website and marketing materials for your company but if your customers get bad customer servi ...

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Respect/Teamwork Test

Is your office respectful?  Is your family respectful?  Can you function as a team without respect? Take the test to see how you score!  Respect/ Teamwork Test 1. Does your office or family really listen to each other?   Yes or No 2. After any type of communication is their uncertainty or need for clarification that causes disagreements?   Yes or No 3. Do people in your family or company respond to problems ...

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