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Is your workplace like High School?

High School is fun, right?   Well, Sometimes…  so look at the list below of Bolded problems and tell me if you agree that the workplace can often be similar to high school: In the Parentheses ( ) you will see the needed training, so tell me should this training be offered in the workplace and the school system?   If you watched “13 Reasons Why” you would see the counselor needed a simple system to ensure he ...

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How your team’s behavior kills your brand and revenue

Relationships and team member's behavior is built on the following, so how would your team members answer these questions: Value (do you make the people you work with feel valued?)  Example: A physician who never makes eye contact and is so busy they do not show they value their patient. The truth is they may be the best physician, but when patients do not feel valued they can leave and tell others who will ...

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Breaking People or Building a Brand ✅

Breaking People or Building a Brand? ✅ Imagine being with a group of people who cut you off when you speak, question every idea you share, praise the favorite one while judging your every action?    Everyday lawsuits are filed, workplace violence happens and productivity decreases because of these behaviors. In 2003, I created a marketing, public relations firm to build brands.  We created exceptional exter ...

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Your Online Brand May be Telling (In a Bad Way)

Are your prospects confused about your brand? If so, please use the following tips to protect it: Use reverse look-up. As you brand yourself, you need to know who else shares your image. Copy a picture of yourself and paste in the Google search bar. Click on images. Wow, check out the results. Does anyone look like you? Set Google alerts on your name (see who shares your name) and all interests you have. Yo ...

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Do Not Kill Your Brand with Your 2015 Training Program

If you answer yes to the any of the following, you put your company brand at risk and can decrease productivity. Make the corrections now and ensure that your 2015 training programs support your marketing and company brand. Your training in 2015 is all online and not interactive: You run a great risk, your employees will become bored and surveys show employees admit they look at their Facebook page during t ...

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Do you watch the super bowl for the commercials? Why Goldie Blox’s Missed the Mark.

Why Goldie Blox’s Super Bowl Ad Missed The Mark. By Addisah Sherwood, Esq.   Goldie Blox, a toy company which aims to “disrupt the pink aisle” with engineering toys for girls won $4 million dollars worth of airtime during the Superbowl from Intuit.  I couldn’t wait to see the commercial. I’ll admit, it’s the only reason I watched (part of) the Superbowl and waited with baited breath. And then it finall ...

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What can you learn from Lingerie that will change your marketing?

Is your goal to sell products?   In the past the answer was yes and you wanted clients/ customers that would stay with you forever! Want more revenue… then stop selling products… yes I said it.  Stop selling products! Campaign marketing is content marketing on steroids: Campaign Marketing is: Step 1: Focus on the purpose of why you do what you do. Step 2: Share how your customer/ client wants to feel and gr ...

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