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Your Online Brand May be Telling (In a Bad Way)

Are your prospects confused about your brand? If so, please use the following tips to protect it: Use reverse look-up. As you brand yourself, you need to know who else shares your image. Copy a picture of yourself and paste in the Google search bar. Click on images. Wow, check out the results. Does anyone look like you? Set Google alerts on your name (see who shares your name) and all interests you have. Yo ...

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Is What You Believe… Killing Your Personal Brand?

I am not a pastor or a counselor, but my struggle is with what people believe!   We all have a personal brand and at work we know our company and products have a brand so what is the problem? Brands are built on beliefs about what they can do for the consumer. Personal Branding is far more difficult and what you believe about yourself impacts what you project to the world. As a marketer I work with corporat ...

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