Building a brand means stating your promise to your customers/clients.  To build your brand you must know your value proposition.  The following exercises will help you know your value to your market and why your products/services are needed.  A brand is a promise and it is a trust between you and your customers/clients.  Know your business, believe in your business and you are ready to sell your products/services.

Please answer the following:

• What is the real problem you are solving for you customer/clients?
• What are the causes of their problem?

Do you offer?

• Do you offer a new product or service?
• Do you offer a better solution or product than what is currently offered?
• Do you help an underserved or a new market?
• Do you have a unique system to deliver or distribute products or services?
• Do you provide integration of products and services?  If so, how?

Do you have a clear Strategic Position and Consistent Business Focus?

• How is your company different from other companies?
• How will you maintain consistency as you grow?
• How do you build trust and relationships with customers?
• What is your vision?

When you can answer these questions then ask yourself are you communicating based on how your client communicates?  Do they respond by text, e-mail or phone?  For success you must communicate your value proposition in the way your client wants to communicate.  Don’t just ask for business show how you can help your client succeed.  Your value proposition makes you credible and shows how you can help your client!  

Seminar Schedule 2013

Seminars offered include:
$30/session or $120 series. For Registration please call: 330.721.2210
All seminars begin at 6:00pm and end at 7:30pm

The Bailey Building
14725 Detroit Avenue Suite 108 Lakewood, OH 44107

May 15th
Stop Marketing,Start Motivational Marketing (this system teaches you how to make your clients/ customers love your product/ service)

June 19th
Secrets to a successful business (increase your revenue while growing your client base)

July 17th
Power Presentations (this session will increase your confidence, credibility and help you speak with passion)

Do you make decisions based on what is best for your company?   

Successful businesses are strategic in protecting their brand through advertising.  The rush and pressure, have made many new business owners and new employees, buy the wrong placement and the wrong type of media, in an effort to save money.

The best advertising tells a story and is part of a larger campaign.  Your product, service and resource deserve to be promoted in a way that resonates as an art and a science.  Ads that have amazing artistic quality only work, when married with the science (the story), of why a consumer/client must act on a purchase today!  Flash push ads ruled the day, until the educated consumer, pushed the research they found and came to retailers, companies and businesses armed with knowledge. Your product, service or resource must be married to a campaign that promotes the problem, then engages your target market in the solution to solve it!  Do you support the campaign of your company through your words and actions?

Are you a team player?  The teamwork problem, once solved, leads to internal marketing; which is the key to growing strategic marketing.  When someone does not put the best interest of the team ahead of their own interests do you implement team charters?   Team charters are built on vision, actions, behaviors, deadlines and consequences if goals are not met.  Without a team charter you have no GPS for your team!

Do you make decisions based on the mission of your company?   
As a team ask this question, In one year from today if we had success what would that look like?  Does that vision match the company mission?

A brand is a trust, it is a promise and respect is given when it is earned. When the brand is compromised and trust is lost revenues fall.  Ask yourself, does my company brand and my personal brand work well together?  Today consider learning more about your personal brand and your company brand to increase your return on investment and value to your company.